Reasons Why You Should Choose Text Messages as Your Marketing Channel
Business owners have different marketing platforms that they use to market their products and businesses. As more companies look to target potential customers on the move, text messages are increasingly becoming an important part of an efficient multi-channel marketing tool. Text messages marketing channel has allowed business owners to reach their customers in a more personalized way compared to other forms of marketing channels such as television adverts. Text messages have proven to be effective and easier because if not every targeted audience owns a mobile phone, then 90% of your targeted audience owns a mobile phone and therefore it is easier for your targeted customers to read your text messages. There are many reasons why as an investor you should consider using text messages as a marketing tool to market your products and business.
It is a multi-dimensional marketing channel and text messages marketing services make it easy for business owners to brief their text messages campaigns to the needs of the subscribers of their text messages. Apart from allowing business owners to create a promotional message and a quick market update, text messages services also integrate into their other online marketing strategies. The SMS marketing channel has the ability to enhance and support other marketing channels such as email and social media, in the long run, reaching as many customers as possible especially the active social media users.
It is a most simple way of marketing your products and business compared to other marketing media such as emails, television adverts and also leaflets because everyone carries their own phone in their pockets and cannot easily ignore text messages sent to their mobile phones. Business owners are limited to writing brief messages to avoid being ignored by the targeted audience due to its simplicity.
By sending text messages to your targeted audience, you are assured that your recipient is likely to read your text messages making it highly open rated marketing channel compared to other forms such as emails where only a fraction of emails may be read by your targeted recipient. It is very difficult for your targeted recipient to ignore the buzz of their vibrating phones of the trill that signals them of the text messages received by their mobile phones and through that they are more likely to read your message immediately. Compared to email marketing, text messages in some cases are automatically opened while emails cannot open automatically unless the mobile user physically open their emails to check out for the emails received.